Wissam Kassem

Led social media team growth beyond a single-person function, including hiring and onboarding new team members. Drove a shift to a social-first content approach across all platforms. Evaluated and selected a social media agency, managed onboarding, and directed end-to-end briefing, reporting, and performance reviews. Managed crisis communications during a period of regional instability by coordinating messaging and obtaining stakeholder sign-offs. Designed and directed VVIP guest journeys at Hamad International Airport for high-profile visitors (e.g., Gordon Ramsay, Jourdan Dunn, Novak Djokovic, Rio Ferdinand), overseeing experience planning and content strategy.

Developed and executed social media strategies, created content, ran campaigns, and delivered results. Managed influencer partnerships while maintaining robust databases and nurturing long-term relationships with key creators. Guided VVIP airport experiences, producing engaging content during visits by public figures such as Khaby Lame, Kevin Hart, David Beckham, Lewis Hamilton, and Ronaldinho. Partnered with major stakeholders and global brands including Qatar Airways, PSG, Louis Vuitton, and Chanel to deliver impactful marketing campaigns. Created social activations for Hamad International Airport passengers and turned them into brand advocates. Planned and ran paid media campaigns across platforms, optimizing for reach, engagement, and ROI.

Created monthly content calendars, managed communities, and produced performance reports. Planned and executed organic and paid campaigns using platform-specific strategies to achieve retail sales goals (Shop Qatar). Managed a team of content creators, overseeing content production to ensure quality and consistency. Coordinated influencer partnerships to align content with campaign goals and KPI performance.