Ayazhan Mukhtar

Produced static and video advertising creatives for Meta and TikTok campaigns, with a focus on logistics and service industries. Created multiple ad variations for A/B testing to support data-driven optimization of CTR and conversion performance. Adapted creative concepts to performance marketing objectives with an emphasis on engagement and conversion outcomes. Partnered with performance marketers and targeting teams to ensure creatives matched audience segmentation and campaign strategy. Delivered 200+ static and video creatives supporting paid campaigns.

Developed and maintained consistent brand visuals across university social media platforms to strengthen brand awareness and engagement. Designed social media marketing and paid campaign creatives for prospective student and MBA recruitment audiences. Created promotional materials and visual systems for events including career fairs to support lead generation and audience acquisition. Improved consistency and structure of university communication by aligning digital and offline visual outputs with marketing goals.

Provided freelance design support across branding, packaging, and digital marketing assets for multiple consumer brands. Built brand identity and packaging systems to keep visual communication consistent. Designed campaign and event visual systems including World Inclusion Congress and Lights On hackathon. Created marketing-focused landing pages, presentation materials, and UI mockups aligned with client communication goals.