Madalina Plesoiu

Cultivated and maintained key partner relationships, contributing to a 30% increase in new partners. Coordinated cross-functional teams to deliver partnership objectives and improve project outcomes. Managed small and large-scale events, conferences, and seminars. Oversaw partner onboarding to ensure smooth transitions and integration into ongoing projects.

Led Videowise’s partnership program from inception, activating 50+ agency partners and 20 technology partners to build a steady pipeline of new leads and customers. Managed relationships with agencies and tech companies, including outreach, onboarding, and ongoing relationship building. Coordinated co-marketing activities (events, webinars, blogs, and case studies) with internal teams and ecosystem partners to generate brand awareness and leads.

Surpassed quarterly KPIs by 35%. Established and managed affiliate programs with networks including Amazon Associates, Awin, Performance Horizon, and Rakuten. Owned critical client issues to mitigate business and client risks. Led project planning and implementation, including integration and risk control plans. Drove team process efficiencies and automation, and onboarded/upskilled new team members, growing the team from 2 to 4 and supporting their development.