Kyle T. Litz
I’m Kyle T. Litz, a digital marketing leader with 15+ years of experience building and optimizing performance media programs that drive measurable growth.
About
I’m Kyle T. Litz, a digital marketing leader with 15+ years of experience building and optimizing performance media programs that drive measurable growth. I specialize in full-funnel strategies across B2B and B2C environments, with a strong focus on paid search and paid social, omni-channel campaign architecture, and continuous optimization backed by data.
I also bring a practical, learning-minded approach to modern marketing—using advanced analytics and AI/LLM-supported workflows to improve targeting, measurement, and content effectiveness. Throughout my roles, I’ve led cross-functional teams, collaborated with stakeholders and executives, and scaled revenue through disciplined ROAS/ROI management and thoughtful experimentation.
- 13 years' experience
- Joined October 2026
Industry experience
- Retail
- Professional Services
Work experience· 7 roles
Directed high-level digital strategy for diverse B2B and B2C client portfolios, ensuring initiatives aligned with business goals and brand messaging. Architected and optimized omni-channel paid media campaigns across Google Ads (PMAX/Search), LinkedIn, Microsoft Ads, and Stack Adapt to drive lead generation and conversions. Pioneered agency-wide Generative Engine Optimization (GEO) and AI implementation frameworks, integrating LLM-driven search strategies and question taxonomy into client SEO roadmaps.
Developed and managed all marketing campaigns for the retail business for the Anodyne Shoes brand. Compiled performance data into reports shared with the CEO on a monthly basis. Managed a small team including a graphic designer and marketing intern. Researched new marketing channels to capture incremental sales while monitoring ROAS to maintain profitable monthly results.
Supported and managed digital marketing channels for brands under Guild Brands, including Artful Home and Uno Alla Volta. Assisted with yearly budget planning and ensured efficient ad spend by delivering against aggressive ROAS targets. Collaborated with internal teams to generate social media creative needed for campaign execution.
Education
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