Haliza Gappar

Managed and evolved KPMG Kazakhstan’s visual brand identity, ensuring all digital and print collateral strictly adhered to global brand standards while resonating with the local Central Asian market. Worked with internal stakeholders to support consistent, brand-compliant design across multiple channels, including digital campaign materials and printed assets.

Developed and maintained Libertex Group’s visual brand identity across global markets (LATAM, EMEIA, and APAC) to ensure consistency in digital campaigns, investor presentations, and product interfaces. Collaborated with marketing, product, and compliance teams to create high-conversion assets for web, mobile, and social platforms while aligning design output with regulatory standards and business objectives. Implemented scalable design systems and optimized workflows using Adobe Creative Suite and Figma to improve cross-team efficiency and accelerate campaign delivery timelines.

Led development and refinement of Haileybury’s visual brand identity across Astana and Almaty branches, ensuring cohesive design standards for admissions materials, campus signage, and digital communications. Focused on maintaining a consistent look and feel across both physical and digital touchpoints to support enrollment and brand presence in the region.