ELISE ARNOLD

Planned, filmed, and edited photo and video content for social media, websites, and event promotion across weddings, dance workshops, gyms, and local businesses. Managed the end-to-end creative process from concept development and shoot planning to editing and delivering final assets. Created short-form videos for Instagram Reels and TikTok, adapting pacing, format, and visual style to match platform and client briefs. Used DSLR and mirrorless camera setups, gimbals, and mobile equipment to capture high-quality multimedia. Edited in Adobe Premiere Pro, Final Cut Pro, and CapCut to keep content polished, current, and authentic while collaborating directly with clients to translate their goals into visual stories.

Plan, film, and edit photo and video content for social media, websites, and event promotion across weddings, dance workshops, gyms, and local businesses. Manage the end-to-end creative process including concept development, shoot planning, filming, editing, and delivery of final assets. Produce short-form videos for Instagram Reels and TikTok with platform-specific pacing and styling, using DSLR/mirrorless cameras, gimbals, and mobile equipment. Edit using Adobe Premiere Pro, Final Cut Pro, and CapCut, keeping output current, polished, and authentic while working directly with clients to translate objectives into compelling visual stories.

Coordinate local organic social media campaigns across 265+ locations, aligning content with brand priorities, audience interests, and key cultural moments. Support a local social estate exceeding 500,000 followers and report multi-million organic reach (11M in 2024, 10M in 2025; target 12M in 2026). Plan and deliver native social videos, manage influencer/content creator partnerships, and oversee approximately 800 posts per month while maintaining quality, tone of voice, and visual consistency. Develop monthly content themes, creative briefs, video concepts, and caption templates; use performance, engagement, and audience response to inform recommendations. Provide guidance to regional teams and ambassadors to improve content capability and consistency.