Peta Kaplan

Available to hire

I’m Peta Kaplan, a multidisciplinary graphic designer and illustrator based in Israel, and I love turning ideas into clear visual stories.

About

I’m Peta Kaplan, a multidisciplinary graphic designer and illustrator based in Israel, and I love turning ideas into clear visual stories. I founded Pulse Designs to help businesses, publishers, educators, and nonprofit organizations with thoughtful branding, editorial design, packaging, and campaign visuals—always with production-ready files at the end.

I also create children’s book illustrations and develop characters and settings that support engaging storytelling from page layout to final print. Alongside illustration, I design WordPress websites and educational/print resources, coordinating artwork from concept through illustration, layout, and print specifications while collaborating with clients internationally.

  • 33 years' experience
  • Joined October 2026

Industry experience

  • Media & Entertainment
  • Education
  • Non-Profit Organization
  • Healthcare
  • Professional Services

Work experience· 9 roles

Freelance Graphic Designer (OnCall4U) · OnCall4UDec 2022 – Present · 4 yrs

Created print and digital graphics for healthcare audiences, including social media visuals and promotional assets.

Freelance Graphic Designer · OnCall4UDec 2022 – Present · 4 yrs

Created print and digital graphics for healthcare audiences, with a focus on brand-consistent marketing assets. Designed social media visuals and promotional collateral aligned to healthcare communication needs.

Multimedia Graphic Designer · SAZFMay 2019 – Feb 2023 · 3 yrs 10 mos

Designed branding, reports, brochures, and digital campaigns for SAZF and five subsidiary organizations. Developed branding guidelines and redesigned visual identities to modernize and unify the brand. Managed and updated multiple WordPress sites as part of ongoing digital presence and marketing needs.

Founder & Creative Director · Pulse DesignsJan 2019 – Present · 7 yrs 11 mos
Multimedia Designer · MELISAJan 2012 – Dec 2018 · 7 yrs
Graphic Designer · Suricata Design StudioJan 2010 – Dec 2012 · 3 yrs
Illustrator & Designer · Frodo OriginalJan 2000 – Dec 2010 · 11 yrs
Graphic Designer · DM&M AdvertisingJan 1983 – Dec 1986 · 4 yrs

Education

Diploma in Graphic Design · University of Johannesburg1980 – 1983
Diploma in Graphic Design · University of Johannesburg1980 – 1983
Diploma in Graphic Design · University of Johannesburg1980 – 1983

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