Blaine Noranho

Available to hire

Hi there! I've been in digital marketing for over 15 years, helping businesses reach the right audience, generate leads, and get better results from their marketing.

About

Hi there!

I’ve been in digital marketing for over 15 years, helping businesses reach the right audience, generate leads, and get better results from their marketing.

Along the way, I’ve had the opportunity to work with some big names like Nestlé, Unilever, Netflix, Malaysia Airlines, CIMB, Huawei, Toyota, Honda, and many others.

Over the past few years, I’ve also expanded into AI Agents, Automation, CRM Systems, and Website Development. It’s something I’m really passionate about because I see how much time and money businesses can save by using the right technology.

Here’s what I can help you with:

AI Agents & Automation – Build AI agents that answer customer questions, qualify leads, book appointments, and automate everyday tasks.

Paid Advertising – Plan, manage, and improve campaigns across Meta, Google, TikTok, LinkedIn, and other platforms.

CRM & Lead Generation – Set up sales funnels, CRM systems, automated follow-ups, and lead management workflows.

Marketing Strategy & Analytics – Help you figure out what’s working, what’s not, and where you can improve.

Website Development – Build modern, user-friendly websites and landing pages that help turn visitors into customers.

How I like to work

I believe in keeping things simple. Before jumping into solutions, I like to understand your business, your goals, and the challenges you’re facing.

I’m not just interested in building something that looks impressive. I want it to actually solve a problem, save you time, or help your business grow.

Whether you’re looking to improve your marketing, build an AI agent, or automate your business processes, I’d be happy to help.

Let’s have a chat and see what we can work on together!

  • 16 years' experience
  • Joined October 2026

Languages

  • EnglishFluent

Industry experience

  • Telecommunications
  • Consumer Goods
  • Financial Services
  • Travel & Hospitality
  • Retail
  • Media & Entertainment
  • Professional Services
  • Other

More experts in Kuala Lumpur, Malaysia

Work experience· 8 roles

Director, Performance Marketing · TrapperFeb 2025 – Jun 2026 · 1 yr 5 mos

Led a 15-person performance marketing team responsible for Malaysia Airlines’ global route campaigns, Firefly and related travel/loyalty businesses. Owned campaign planning, optimisation and reporting across Meta, Google and TikTok, with annual paid-media oversight of MYR 1.6–1.7M for Malaysia Airlines. Delivered performance improvements such as a 36% reduction in cost per select flight (to MYR 0.96) while generating 7,686 confirmed purchases for MATTA Fair, and a 91% acquisition efficiency improvement by reducing cost per purchase from MYR 76.31 to MYR 6.71 through a Meta Advantage+ rebuild. Supported Netflix Malaysia paid social campaigns reaching 19.3M unique users and 41.9M completed video views across multiple title launches, and partnered directly with senior client stakeholders and the Head of Digital on route priorities and optimisation opportunities.

Head of Social (Paid Social) · GroupMJul 2022 – Feb 2025 · 2 yrs 8 mos

Led and mentored a 35+ person paid-social team, driving people development, capability building, hiring and retention. Owned paid-social strategy and campaign governance across Meta, TikTok, LinkedIn and X/Twitter, translating client business goals into full-funnel paid-social plans. Presented performance findings in QBRs and supported structural reviews and optimisation recommendations based on campaign data. Contributed to new-business pitches and growth opportunities while coordinating with agency leadership, internal teams and senior client stakeholders across a wide client portfolio including FMCG, finance, telco, automotive, education and tourism.

Associate Director, Performance Marketing · dentsu internationalApr 2022 – Jul 2022 · 4 mos

Managed performance marketing strategy and paid media execution across SEA for clients spanning finance, automotive, retail, travel, education, healthcare and e-commerce. Planned and optimised Google Ads (Search, Display, Shopping, YouTube) and paid social (Meta, LinkedIn, X/Twitter) supported by A/B testing, landing-page analysis and conversion tracking. Produced performance reporting and insights using Google Analytics, Adobe Analytics, Similarweb and Google Tag Manager, contributing to stakeholder recommendations and new-business planning across the dentsu network.

Performance Marketing Lead · dentsu internationalAug 2021 – Apr 2022 · 9 mos
Senior Performance Marketing Specialist · dentsu internationalJul 2017 – Jul 2021 · 4 yrs 1 mo
Founder · ThunderStorm DigitalOct 2012 – Jun 2017 · 4 yrs 9 mos
Affiliate Marketing Manager · Logicserve DigitalFeb 2011 – Oct 2012 · 1 yr 9 mos
Junior Associate, Brand Operations · Brand Portrait DigitalMay 2007 – Aug 2008 · 1 yr 4 mos

Education

MBA (Advertising) · United Business Institutes2011 – 2012
BA · Wilson College2004 – 2007
MBA, Advertising · United Business Institutes2011 – 2012
Bachelor of Arts (B.A.) · Wilson College2004 – 2007

Certifications and awards· 7

LinkedIn Marketing Strategy2025 – 2027
LinkedIn Marketing Fundamentals2025 – 2027
Facebook Certified Digital Marketing Associate2021 – 2023
Facebook Certified Media Planning Professional2021 – 2022

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