Paul Snyder

Owned end-to-end creative direction from brand strategy through campaign concepting, photoshoot direction, and final production for a national television network. Served as a trusted creative authority behind two complete network rebrands, building scalable brand systems, visual guidelines, and templates adopted across teams and touchpoints. Partnered with marketing and cross-functional stakeholders to translate business objectives into compelling visual concepts and campaign ideas; presented direction to senior leadership to secure buy-in. Led brand governance to enforce visual consistency across key art, sales collateral, and social content. Implemented AI-enabled tools (e.g., ChatGPT and generative AI) to accelerate concepting and production while maintaining quality. Led development of 60+ key art designs for original films and series and grew the design team from 3 to 7 direct reports, hiring and mentoring junior designers. Delivered 14K+ assets across 69+ projects/campaigns with

Owned end-to-end creative direction for a national television network, covering brand strategy through campaign concepting, photoshoot direction, and final production. Served as a trusted creative authority behind two complete network rebrands, building scalable brand systems, visual guidelines, and templates adopted across every team and touchpoint. Partnered with marketing and cross-functional teams to translate business objectives into visual concepts, brand platforms, and campaign ideas, then presented creative direction to senior leadership to build alignment. Led brand governance and creative standards across the network’s visual identity, ensuring consistency across campaigns, key art, sales collateral, and social content. Integrated AI-enabled tools (ChatGPT and generative AI) into concepting and production workflows to accelerate output while maintaining creative quality. Grew the design team from 3 to 7 direct reports through hiring, mentorship, and annual reviews, using a

Spearheaded creative development for national marketing initiatives in a high-volume, deadline-driven environment. Collaborated across departments to translate messaging into clear visual communications and presented creative concepts and rationale for leadership approval. Built and governed the organization’s brand system by standardizing visual storytelling across print and digital channels (letterheads, business cards, email signatures, PowerPoints, brochures, catalogs, signage) through newly implemented brand guidelines. Managed up to 30+ projects simultaneously during peak season, including the Angel Tree Christmas campaign. Facilitated a rebrand resulting in a 7% increase in donor giving/revenue. Created scalable template systems for volunteer-friendly use in Microsoft Word and PowerPoint, extending brand consistency beyond the design team.