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I’m a marketing professional with a strong creative and analytical edge, combining content strategy, social media management, and brand storytelling to drive engagement and conversions.

About

I’m a marketing professional with a strong creative and analytical edge, combining content strategy, social media management, and brand storytelling to drive engagement and conversions. I’ve managed high-impact campaigns and collaborations, planned content calendars, and optimized performance using digital trends and analytics.

I also bring hands-on experience across both digital and retail touchpoints—supporting e-commerce and website visibility while executing in-store visual merchandising to improve footfall during peak periods. From influencer partnerships and brand shoots to event/workshop promotions, I enjoy building cohesive brand experiences that resonate with customers.

  • 1 year's experience
  • Joined October 2026

Industry experience

  • Retail
  • Media & Entertainment
  • Education
  • Consumer Goods

Work experience· 6 roles

Senior Marketing Executive · Join Ventures PVT LTD (Prop Shop 24 & IGP)Jun 2024 – May 2025 · 1 yr

Managed Prop Shop 24 & IGP Middle East social media by driving brand growth through high-impact reels and optimized Instagram Shop experiences. Analyzed performance metrics and digital trends to refine strategy, increasing engagement rate from 2.7% to 8%. Led content development, including creative ideation and coordinating styling shoots from production through cross-team collaboration. Ideated campaign concepts and brand partnerships, collaborating with Starbucks, Coffee by Di Bella, and Samsara Dubai for workshops and events.

Senior Marketing Executive · Join Ventures Pvt LtdJun 2024 – May 2025 · 1 yr

Managed ProP Shop 24 & IGP brand growth through high-impact content and optimized Instagram Shop experiences. Analyzed performance metrics and digital trends to refine strategy, increasing engagement rate from 2.7% to 8%. Led content development end-to-end, including creative ideation and coordinating styling/shoot workflows with cross-team stakeholders. Spearheaded campaign ideation and brand partnerships, collaborating with Starbucks, Coffee by Di Bella, and Samsara Dubai for workshops and events.

Visual Merchandising Intern · Shopper’s StopAug 2022 – Dec 2022 · 5 mos

Executed store window displays and table setups, including festive-themed setups to elevate in-store experience and product visibility. Delivered brand signages and window concepts designed to increase footfall during peak retail periods.

Marketing Associate · FANCYPA NTS LLPJun 2022 – Jul 2022 · 2 mos
Marketing Associate · FCancy Pants LLPJun 2022 – Jul 2022 · 2 mos
Visual Merchandising Intern · Shopper's StopJan 2022 – May 2022 · 5 mos

Education

Master's Degree (Master's of Design) · MIT Institute of Design2021 – 2023
Bachelor's Degree (Bachelor of Mass Media) · Ghanasyamdas Saraf College2016 – 2019
Master's O f Design - Fashion Management & Marketing · MIT Institute of Design2021 – 2023
Bachelor of Mass Media - Major in Advertising · Ghanashyamdas Saraf College2016 – 2019

Certifications and awards· 6

Sushmit a Suman - (details not fully specified on resume)2030 – 2026
Marketing with Canva Certification2025
SD Marketing & Brand Strategy Certification (Sheriti Das)2025
Sushmit a Suman - App2025 – 2026

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