PP

Paulina Panas

Available to hire

I’m Paulina Panas, a Creative & Art Director with 10+ years of international experience across premium fashion, e-commerce, and retail.

About

I’m Paulina Panas, a Creative & Art Director with 10+ years of international experience across premium fashion, e-commerce, and retail. I build strong brand foundations and translate them into clear visual identities — covering everything from brand analysis and positioning to visual languages, campaign art direction, and photography standards.

I work hands-on with cross-functional teams, shaping how brands show up across digital and commerce touchpoints. From seasonal campaigns and photo/video direction to product photography, e-commerce UX/UI improvements, and communication guidelines (including tone of voice and marketing x e-commerce alignment), I enjoy turning strategy into a polished, premium customer experience.

  • 7 years' experience
  • Joined October 2026

Languages

  • PolishFluent
  • EnglishAdvanced
  • GermanIntermediate

Industry experience

  • Retail
  • Education
  • Media & Entertainment
  • Professional Services
  • Consumer Goods

More experts in Lodz, Poland

Work experience· 5 roles

Creative Director · TatuumMar 2026 – Sep 2026 · 7 mos

Led creative direction for premium e-commerce/retail communications and campaigns. Managed and collaborated with creative teams and external partners to deliver visual concepts and campaign assets aligned with brand positioning.

Founder & Creative Director · Fragmented Founder & Creative DirectorNov 2024 – Present · 2 yrs 1 mo

Built and shaped creative and marketing strategy to elevate premium brand positioning. Developed and updated visual identity and established a clear brand voice and communication system. Directed campaigns, photo shoots and video productions including casting and execution; led graphic design and copywriting teams and collaborated with external creative partners. Enhanced the e-commerce experience through UX/UI, product photography, and digital communication.

Creative Director · HexelineMay 2023 – Oct 2024 · 1 yr 6 mos

Provided independent creative leadership for premium brand/digital communications (including global campaign art direction). Continued supporting digital content and creative work across e-commerce and marketing touchpoints; coordinated visual direction for photography, digital assets, and campaigns with cross-functional stakeholders.

Senior Graphic Web Designer · HexelineAug 2017 – Sep 2019 · 2 yrs 2 mos
Graphic Web Designer · HexelineOct 2015 – Jul 2017 · 1 yr 10 mos

Education

Postgraduate Studies · University of Łódź0000
Polish Philology · University of Łódź2003 – 2027

Master’s Degree

Graphic Design (Postgraduate/Academy program) · Academy of Fine Arts in Łódź0001

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