Olena Varyvoda

Film and photograph beauty, aesthetics and lifestyle content using Sony camera equipment. Direct and organise shoots with models, clients and collaborators; manage lighting and capture for social-ready deliverables. Edit Instagram Reels, short-form videos and promotional clips; develop concepts, scripts, hooks, captions and branded Stories, posts and carousels. Produce creative AI video and image concepts; retouch photos, adjust colour, and design Reels covers and campaign visuals. Deliver end-to-end projects from brief and shot list through production and post-production to final social assets.

Delivered 3–4 client projects per month including Instagram Reels, content packages, Instagram profile set-up, and branded visual assets. Developed creative concepts, video hooks, scripts, and captions aligned to client briefs, brand positioning, and target audiences. Filmed and edited short-form videos using Sony equipment and CapCut, focusing on pacing and visual consistency. Designed Instagram carousels and Reels covers in Canva and produced AI-assisted images/video when suitable. Organised filming schedules, sourced models, planned shoot concepts, and coordinated collaborators for beauty and aesthetics brands, including work with Dr Natalia Allen.