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Eleonora Hakobyan

Available to hire

I am an SEO Lead and Digital Marketing Specialist with more than six years of dedicated SEO experience, supported by an earlier background in social media and paid marketing.

About

I am an SEO Lead and Digital Marketing Specialist with more than six years of dedicated SEO experience, supported by an earlier background in social media and paid marketing. At Loopex Digital, I manage SEO strategy for a portfolio of 20+ international clients, lead a small team of specialists, and help businesses improve their visibility through technical SEO, search-intent-driven content, topical authority, and strategic link building.

  • 10 years' experience
  • Joined October 2026

Industry experience

  • Professional Services
  • Healthcare
  • Retail
  • Real Estate & Construction
  • Software & Internet
  • Financial Services

Work experience· 6 roles

Senior SEO Specialist · Loopex Digital Marketing AgencyJan 2023 – Jan 2025 · 2 yrs 1 mo

Managed 7–10 international SEO projects with a focus on on-site and technical SEO. Led client onboarding and discovery calls, audited website architecture, content, UX signals, internal linking, crawlability, indexation, Core Web Vitals, and structural issues. Conducted competitor benchmarking and keyword research, built monthly task plans, delegated technical fixes to developers, resolved non-code issues, and maintained client relationships through weekly performance calls.

SEO Lead · Loopex Digital Marketing AgencyJan 2022 – Present · 4 yrs 11 mos

Oversee a portfolio of 20–25 international SEO projects, managing strategy, reporting, client communication, performance updates, and strategic roadmaps. Lead and mentor 2–3 SEO specialists through regular one-on-one sessions and team meetings. Coordinate quarterly link-building strategies with the off-site team, including target pages, link volume, anchor distribution, and content topics. Translate technical SEO data into clear recommendations for non-technical stakeholders and advise clients on scalable SEO initiatives and AI-driven search opportunities.

SEO Specialist · Loopex Digital Marketing AgencyJan 2020 – Jan 2023 · 3 yrs 1 mo

Contributed to international client projects across on-site optimization and technical SEO. Collaborated with the off-site team on quarterly link-building strategies, including target pages, anchor text ratios, and editorial topics. Conducted keyword research and competitive gap analyses to identify high-value opportunities and create measurable SEO roadmaps.

SEO Specialist · Andava Digital Marketing AgencyJan 2018 – Jan 2020 · 2 yrs 1 mo
SMM Team Lead · Digital FactoryJan 2017 – Jan 2018 · 1 yr 1 mo
Digital Marketing Specialist (SMM) · Digital FactoryJan 2016 – Jan 2017 · 1 yr 1 mo

Education

Bachelor of Business Administration in Marketing · American University of Armenia2030 – 2026

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