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Managed and grew a brand’s presence across social media platforms including Instagram, Facebook, and TikTok by creating engaging content, scheduling posts, and responding to followers. Planned and executed social media campaigns around major events (e.g., Durban July) while aligning content with current trends and brand identity. Tracked performance using analytics to adjust strategy for improved reach, engagement, and conversions. Handled day-to-day admin tasks such as email correspondence, data capturing, and document management. Produced graphic design content. Coordinated guest reservations, check-ins, and check-outs professionally, updated booking boards and reservation systems daily, and ensured rooms were prepared before guest arrival. Managed front-desk tasks including filing, invoicing, and maintaining registration and payment records.

Filmed and edited high-quality short-form and long-form video content for social media and promotional use. Collaborated with the marketing team to align video content with brand strategy and campaign goals. Captured behind-the-scenes footage, interviews, and event highlights under tight deadlines. Maintained organized file management and ensured all video deliverables met publishing deadlines. Assisted with live coverage and streaming.

Assisted customers with inquiries and provided product information to ensure a positive shopping experience. Managed cash, credit, and debit card transactions and ensured the till balances at the end of the shift. Occasionally supported with stocking shelves and organizing products.