Sofiya Umanets

Support delivery of B2C and B2B campaigns across email, web, print, newsletters, display advertising, and digital house ad workflows. Coordinate campaign bookings, creative requirements, and deadlines; write and update campaign briefs in Airtable; build B2C & B2B emails in Salesforce Marketing Cloud and support ad hoc sends. Track campaign performance including results, conversion rates, and pipeline contribution; create and monitor UTM-tagged campaign URLs for accurate reporting. Manage inbound B2B leads in Salesforce and ensure correct channel attribution. Plan and schedule weekly organic LinkedIn content, support planning for B2B webinars and events, and manage B2C customer enquiries related to courses and enrolment.

Supported fashion campaigns, shoots, runway shows, and PR projects end-to-end—from planning through delivery. Coordinated schedules, contracts, and communications for 100+ models and influencers. Worked with designers, talent, venues, and external partners to manage timelines and deliverables, supported events delivered with organisations including the British Fashion Council and Jimmy Choo Academy, researched partnership and sponsorship opportunities, and maintained contracts and project documentation.

Developed and executed Instagram strategy, increasing followers by 15% and engagement by 45% within six months. Created testimonial and educational video content with engagement up to 60%. Managed and optimised Meta ad campaigns to generate 25 high-value leads for premium treatments. Built Excel dashboards for performance analysis and used insights to refine ad and content strategy. Maintained brand voice and visual consistency across platforms.