Grace Fase

Designed and executed RemoFirst’s 360° social media strategies across brand social, executive social, and employee advocacy. Drove growth including MoM engagement and follower increases, and improved page visits. Co-founded and ghostwrote the CEO’s LinkedIn presence, generating 500,000+ impressions in four weeks and progressing toward a 100K follower goal using a repeatable content system. Launched and managed an employee advocacy program from scratch (onboarding, content banks, cohort-based scaling), delivering 286,000+ LinkedIn impressions in the first cohort’s opening month.

Drove rapid social growth by increasing impressions, reach, follower count, and engagement rate while scaling publishing volume. Generated conversion clicks to support organic social as a high-performing acquisition channel. Led cross-platform benchmarking covering demographics, performance, and community insights; used communications, community initiatives, customer stories, and thought leadership to guide strategy. Built a scalable operating system by centralizing work clickups for faster execution and cross-team alignment, and introduced social listening and lead-generation initiatives via new channels.

Developed and implemented B2B social media strategies and lead-gen campaigns producing 150+ MQLs and 230,000+ net new followers across LinkedIn, Twitter, and YouTube within 6 months. Created and curated a platform-specific content series generating 4.6M+ organic impressions in 8 months. Led GTM social strategy for 5 new global product launches and managed key partners across design, product marketing, lifecycle, and partner marketing. Managed social media content calendars, employee advocacy programs, and community relationships, responding to social inquiries with a 90% success rate.