Marcel Kaczmarek

Developed structured TikTok/short-form content plans aligned with audience interests, creator objectives, and posting capacity. Researched trends and successful formats to generate relevant content ideas, then evaluated drafts on hook strength, clarity, pacing, personality, and audience fit. Provided actionable feedback while preserving authentic voice, organized concepts into repeatable themes for consistency, and balanced experimentation with a realistic publishing cadence. Used engagement and retention metrics (e.g., views, watch time, completion rate, shares/saves/comments, follower growth) to identify patterns and inform future creative decisions. Coordinated reviews through structured communication, recommended improvements based on performance comparisons, and explored AI-assisted tools to streamline ideation and workflows.

Coordinated digital workstreams by translating objectives into actionable tasks and delivery plans. Organized content assets and publishing-related workflows, gathered and analyzed audience needs and digital trends to support planning and communication decisions, and reviewed materials for clarity, consistency, relevance, and user experience. Tracked performance indicators and summarized findings to support data-informed improvements, collaborating with stakeholders to refine concepts and align deliverables. Managed schedules, followed up on outstanding actions, and used structured analysis to identify recurring issues and recommend process improvements while preparing concise reports for technical and non-technical audiences.