Manahil Ijaz

Founded and scaled a freelance marketing consultancy to generate six-figure annual profit within one year, serving 15+ clients across multiple industries. Led integrated initiatives including brand campaigns, podcasts, and community projects, partnering with creatives to deliver cohesive storytelling and measurable brand growth.

Created annual marketing plans for hotel digital activations and F&B promotions. Planned, designed, and managed all social media activations and collaborations. Managed globally targeted social media ad campaigns and creative assets using Meta, TikTok, and Google, coordinating with internal departments for customer engagement, brand building, and CSR activities. Planned and executed a weekend open-mic karaoke event via online platforms and networking, and built influencer marketing and affiliate marketing strategies for a karaoke bar launch.

Handled all digital platforms for the brand with a focus on promoting a refined brand image, including digital strategy and campaigns. Worked alongside PR and marketing partners such as news agency teams and online blogs (e.g., Russian Emirates and Qahwa World) to support PR and marketing activations. Spearheaded and managed content strategy for both small and large projects, combining brand design, copy, art, and digital technology. Managed NP D launches with VIP guest lists and PR packages for influential stakeholders.