ORU BOTANICS | 2D Brand Identity & Skincare Packaging Design
Rebecca Ojemro
Published
Project Title
ORU BOTANICS | 2D Brand Identity & Skincare Packaging Design
Description
ORU BOTANICS is a contemporary skincare branding concept inspired by botanical ingredients, thoughtful self-care, and modern African creativity.
The project explores how a cohesive 2D visual identity can communicate a premium, nature-inspired skincare brand. The design system combines a botanical emblem, refined typography, an earthy colour palette, and custom botanical-inspired graphic elements to create a consistent visual language.
Project Highlights
- Primary and secondary logo design
- Brand mark and monogram development
- Colour palette and typography system
- Botanical-inspired patterns and line illustrations
- Supporting graphic elements and visual assets
- Skincare packaging and label design concepts
- Business card and shopping bag mockups
- Brand guidelines and visual identity presentation
Creative Direction
The visual direction balances natural simplicity with a premium appearance. Deep botanical green, warm ivory, muted sage, terracotta, and warm brown work together to create a grounded, elegant identity across the proposed brand applications.
Project Purpose
To demonstrate how 2D graphic design, logo development, typography, colour theory, and packaging design can work together to establish a recognisable and consistent brand identity.