Michelle Scharf

Produce German B2B content for .berlin and .hamburg and related digital identity/domain projects. Write SEO articles and LinkedIn content, researching complex technical and regulatory topics and translating them into clear language for non-specialist audiences. Manage assignments end-to-end—from briefing and research to editing and final delivery—while ensuring accuracy, brand voice, and audience relevance.

Write original English SEO content and localise both original and third-party content for German-speaking audiences. Create SEO articles, job advertisements, landing pages, and destination content; conduct keyword research and search-intent analysis to build content briefs, keyword mappings, and editorial plans. Optimise existing pages for organic visibility, readability, and conversion. Maintain and publish multilingual content via WordPress (Elementor, WPML/Multilingual) and proofread English/German deliverables with market-specific localisation recommendations. Also supports conversion and quality through content QA and editing.

Lead agency and client copywriting and communication projects by coordinating and reviewing work of two team members. Create conversion-focused copy for websites, landing pages, newsletters, social media, video scripts, and digital ads. Develop brand voices and adapt messaging across industries, audiences, and platforms; ghostwrite LinkedIn posts and engagement content for agency founders. Manage projects from audience research and client briefing through writing, editing, and final approval, ensuring messaging quality and consistency.