Gopal Yatham
I’m an SEO strategist with 14+ years of experience driving enterprise search performance for global eCommerce platforms, including Lenovo’s international teams.
About
I’m an SEO strategist with 14+ years of experience driving enterprise search performance for global eCommerce platforms, including Lenovo’s international teams. I focus on technical SEO, content optimization, and improving organic visibility through AEO/GEO strategies—turning complex site and search data into practical actions for business teams.
I work closely with merchandising, IT, development, and content stakeholders to strengthen crawlability, internal linking, indexing, and overall search experience. I also build analytics and dashboards using tools like Google Search Console, Adobe Analytics, SEMrush, and BrightEdge—plus AI search tracking for LLM-driven platforms to support smarter, measurable growth.
- 13 years' experience
- Joined October 2026
Industry experience
- Retail
- Computers & Electronics
- Software & Internet
- Media & Entertainment
Work experience
Owned SEO workflows across NA, EMEA, APAC, and LA regions for Lenovo global eCommerce platforms. Developed and executed AEO/GEO initiatives to improve search visibility, traffic, and performance. Led technical SEO activities including crawl optimization, index management, redirects, canonical tags, and duplicate-content remediation, collaborating with development and product teams on crawlability improvements. Improved internal linking and content structure to enhance discoverability and relevance. Measured SEO impact using Google Search Console and Adobe Analytics, identifying YoY/MoM trends and growth opportunities. Supported migrations and platform updates while maintaining search performance. Built AI search & GEO dashboards in BrightEdge to track performance versus competitors on ChatGPT, Gemini, AI Overviews, Copilot, and Perplexity. Guided clients and team members with weekly check-ins and monthly leadership reviews, translating data into actionable KPI improvements for revenue
Delivered on-page and off-page SEO including metadata updates, content optimization, image optimization, internal linking, sitemap maintenance, keyword research, and website performance improvements. Managed Google Search Console activities such as traffic analysis, image/video performance monitoring, crawl error fixes, HTML improvements, meta updates, and mobile performance analysis.
Handled keyword research and SEO development. Performed competition analysis using manual and automated tagging approaches. Executed on-page and off-page activities including meta title/description updates, article and press release submissions, and social bookmarking/blog submissions. Conducted internal link analysis, anchor-text audits, and backlink analysis, and supported team guidance for social media marketing strategy.
Education
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