MARIA GO NZ A LEZ -A LV A REZ

Manage SEO and GEO delivery for clients including Bond University, Aquastream, Adora Fertility, Snap Print, Artisan Group, Containit, and The Plant Man. Produce monthly SEO/GEO reports using GA4, Search Console, SEMrush, and PromptWatch/PromptWatch-style tools, with clear insights and next steps. Lead content audits and content plans, including large-scale university audits (17,000 URLs) down to prioritised page-level action plans. Run AI technical audits, AI brand sentiment audits, and AI content audits; track AI visibility and competitor share of voice. Investigate visibility drops with root-cause analysis to separate tracking changes from real ranking changes. Write GEO-optimised content briefs and keyword maps, supporting SEO/GEO strategy and new business pitches; build AI-assisted auditing and reporting workflows and upskill team members.

Owned Hyundai Australia global Web Quality Check (WebQC) programme, supporting site placement improvements. Diagnosed web quality check scan errors across page configuration, mobile checks, Core Web Vitals, accessibility, and malfunctions; wrote fix tickets for developers in Jira. Managed monitored URL lists, self-scans, and score-tracking; reported scores and priorities to stakeholders. Produced AEM-ready SEO copy for BlueLink, Genuine Accessories, EV and model pages, and wrote an ER EV explainer article. Reviewed developer XML sitemap rebuild outputs, aligning sitemap URLs with canonical tags, robots.txt rules, and status codes. Specified binding accessory prices using live-accessory API feeds instead of hard-coded prices. Applied brand voice and Australia-only sourcing guidelines, with figures checked against primary sources.

Provided SEO strategy and technical SEO consulting across eCommerce, B2B, and B2C organisations. Delivered audits, content strategy, and AI/LLM frameworks; supported on-page and off-page optimisation; provided site architecture and website design consultation. Collaborated with developers and creatives, managed client relationships, and translated technical SEO into business growth outcomes. Delivered outcomes such as: eCommerce—44% organic revenue MoM with higher CTR, engagement and sessions from technical and AI-driven optimisation; Food technology—SEO for a large headless CMS build, guiding site structure and design and an AI-focused content strategy; Arts & culture—on-page optimisation delivering +30% clicks and +50% impressions in one quarter; Co-working & professional services—tailored SEO workshops for internal upskilling and support for transition to in-house capability.