Mihajlo Šobat

Run daily operations for six Magento 2 stores across six markets, localizing product, category, and campaign content. Implemented technical and on-page SEO including indexing setup, sitemaps, canonicals, hreflang, and redirect rules; monitored performance with GA4, Google Search Console, and Semrush. Proposed and delivered improvements such as a mobile menu and image-based category enhancements, and prepared Cyprus, Malta, and Greece sites for launch. Coordinated business requirements (BRDs) and delivery tracking for gift voucher-related projects, an AI chatbot, and compliance initiatives covering EAA accessibility, Omnibus Directive, and Serbian trade law requirements. Worked closely with developers, agencies, and translation teams to ensure changes shipped correctly and on time.

Run daily operations and localized product, category, and campaign content for six Magento 2 stores across six markets. Implement technical and on-page SEO including indexing controls, sitemaps, canonicals, hreflang, and redirects. Monitor performance using GA4, Google Search Console, and Semrush. Propose and implement improvements such as a mobile menu and image-based category updates; prepare Cyprus, Malta, and Greece sites for launch. Coordinate business requirements (BRDs) and delivery tracking for gift voucher workflows, an AI chatbot, and compliance projects covering EEA requirements, the Omnibus Directive, and Serbian Trade Law.

Managed website localization across 12 websites and one store operating in five markets, organizing the process and coordinating six translators. Owned on-page SEO, product content, campaign landing pages, and newsletters; prepared launches in four markets and adapted the Serbian site for online-sales integration. Automated routine website management tasks, onboarded colleagues, and ensured European Accessibility Act (EAA) compliance work was completed. Coordinated tasks and documentation with internal stakeholders to support consistent SEO and content quality across the localized sites.