Disha Rathi
I’m Disha Rathi, a second-year BBA student and content creator/video editor with 5+ years of experience turning events and campaigns into engaging social media content.
About
I’m Disha Rathi, a second-year BBA student and content creator/video editor with 5+ years of experience turning events and campaigns into engaging social media content. I’ve led content strategies for youth-led and environmental initiatives, built consistent workflows and SOPs for teams, and helped grow Instagram reach to nearly 500K while doubling followers over the course of a year.
From managing on-ground festival updates with a volunteer team to coordinating communications for non-profits, I enjoy creating short-form, timely, and story-driven posts that connect with audiences. I’m also actively developing my digital marketing and leadership skills through internships and the McKinsey Forward Program, and I love collaborating to deliver clear, high-quality content at pace.
- 2 years' experience
- Joined October 2026
Industry experience
- Non-Profit Organization
- Media & Entertainment
- Education
Work experience· 4 roles
Executed social media posting, supported basic analytics, and assisted with content coordination. Gained exposure to brand communication, audience engagement, and campaign planning.
Worked with 15 on-ground volunteers to collect content and translate live event activity into timely digital updates. Managed the Instagram handle and planned content across a three-day event, including sessions, speakers, and activities.
Led content strategy for environmental awareness and civic-impact campaigns. Grew Instagram reach to almost 500K and doubled followers within one year. Coordinated a team of 7 across content, social media, and volunteer outreach, and built content workflows/SOPs to standardize team output.
Education
Certifications and awards
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