Celine Chanteur

Drove strategic initiatives across DTC, B2B, and Amazon channels while overseeing the full marketing and operations stack across cross-functional teams. Led business optimization efforts including website redesign, COGS-driven pricing analysis, and restructuring paid media, increasing AOV by approximately 35% over eight months. Managed financial reporting and analysis using QuickBooks Desktop, building budgeting, forecasting, and scenario planning models. Initiated a data-driven assessment of a 3PL transition to improve fulfillment cost efficiency, managed vendor relationships, negotiated improved terms, and supported cross-functional operational excellence.

Developed and executed paid media strategy across Google, Meta, Reddit, and Amazon, and revamped email marketing using Klaviyo (including segmentation and lifecycle execution). Launched and grew a B2B wholesale channel through Shopify B2B integration, customized line sheets, and marketplace partnerships. Established and grew a brand ambassador program using Social Snowball (onboarding and management of high-performing ambassadors) and launched/grew the brand’s TikTok presence. Led site optimization initiatives including a redesign project to improve UX metrics and conversion rates, mentored a marketing coordinator, and fostered a data-driven team culture.

Managed Shopify DTC stores, implementing theme customizations, integrations, and site optimizations to improve user experience. Developed and executed data-driven email marketing campaigns using Klaviyo, contributing to list growth and engagement metrics. Established and grew Amazon presence by optimizing listings, managing inventory, and processing orders. Supported development and execution of paid media campaigns across Google, Meta, and Reddit. Facilitated brand expansion into wholesale marketplaces (e.g., Faire, Bulletin) and contributed to developing SOPs for key marketing processes.