Fabrizio Failace

YouTube data intelligence platform covering 40M+ channels and 15+ years of data, organized in a proprietary taxonomy of 200,000+ topics. Advised brands on optimizing YouTube visibility and share of voice, including discoverability in AI search answers; highlighted creators and topics that drive attention in category and against competitors (including a 3-week trial for a European fintech client covering major rivals). Used platform intelligence to recommend best-fit YouTube audiences per category and collaborated with engineering to streamline a content audit of 14,000+ YouTube videos for a European brand client.

Worked with DTC brands in fashion, wellness, outerwear, and sports eyewear across Europe, the US, and Asia, with a combined USD 2M annual marketing budget. Conducted monthly brand performance reviews across revenue, conversion, ROAS, CPA, and CPC, then built growth plans with KPIs. Delivered over 120% of the 2024 sales target for one brand and increased core metrics by more than 20%, including revenue, email subscribers, and conversion rate.

Supported luxury retail and travel goods accounts including Gucci, Ferragamo, Bottega Veneta, Montblanc, La Prairie, and Estée Lauder Group, and launched the Farfetch channel. Contributed to selling more than CHF 1M in three months.