Nicola Anderson Colley
I’m a results-driven B2B marketing professional with 15+ years’ experience delivering integrated campaigns across professional services and financial markets, including pensions and investment management.
About
I’m a results-driven B2B marketing professional with 15+ years’ experience delivering integrated campaigns across professional services and financial markets, including pensions and investment management. I partner closely with senior stakeholders to build audience-focused strategies that strengthen brand presence, improve engagement, generate leads, and support measurable business growth.
In my recent roles, I’ve led end-to-end campaign planning and delivery across multiple audiences—using email, social, webinars, events, podcasts, publications and video—while continuously optimising performance through analytics and KPI reporting. I also enjoy shaping high-quality content, coordinating cross-functional delivery with digital, design and PR teams, and turning complex topics into clear, compelling thought leadership that resonates with clients and industry audiences.
- 18 years' experience
- Joined November 2026
Languages
- EnglishFluent
Industry experience
- Financial Services
- Professional Services
- Education
- Non-Profit Organization
- Government
- Retail
- Media & Entertainment
Work experience· 7 roles
Led integrated marketing campaigns across multiple business units, including Third Party Administration, Professional Trustees, Defined Benefit Pensions and Citrus Pension Scheme. Coordinated multi-channel activity and stakeholder engagement to enhance market profile, strengthen client engagement, and generate new business opportunities. Delivered content for industry awards submissions, managed communications for the Creating a Legacy: Pensions and Retirement Conference (email campaigns to 3,000–5,000 contacts with 33%+ click-through rates), and developed a successful investment podcast series. Ran webinar campaigns (400 registrations) and oversaw ongoing website and CRM activity using Microsoft Dynamics 365 and Umbraco CMS, reporting performance via analytics and KPI measurement including Google Analytics.
Managed all marketing activities for the international/offshore business based in Jersey and Guernsey, delivering multi-channel campaigns across multi-asset, corporate bonds, direct equity and strategic income products. Wrote press releases and liaised with national and regional PR agencies, contributing to brand management and reputation initiatives.
Managed all marketing communications for the firm’s largest not-for-profit sector. Coordinated campaigns including awards submissions, thought leadership content, events, digital marketing, social media and PR, and measured campaign success using Google Analytics.
Education
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