Giovanna Malfatti de Souza

Built and ran an Instagram content strategy from planning through copywriting, design, and scheduling. Increased Instagram content interactions by 323%, views by 119%, and reach by 58% in the first month by developing content around a detailed ideal client profile. Helped the studio win 1 new client and generate a further inbound enquiry through targeted content and consistent brand voice. Aligned content and brand tone across five strategic documents by creating a content strategy, tone of voice guidelines, and an ideal client profile in a Notion client portal. Managed a 12-post monthly calendar remotely in English, coordinating assets, approvals, feedback, and publishing, and iterated the strategy using performance data.

Worked as a sole marketer delivering 100+ social media posts per month across 12 B2B accounts by planning, writing, designing, scheduling content, and editing short-form video. Managed multiple editorial calendars simultaneously by coordinating stakeholder approvals and production deadlines while reporting directly to the company owners. Maintained brand consistency across client accounts using reusable templates and account-specific guidelines. Tailored messaging by researching competitors and reviewing audience content, with emphasis on occupational health and safety. Promoted DUOSS and its CRM product through promotional materials and improvements to content and visuals on two company websites (Wix).

Served as the sole marketer delivering 100+ social media posts per month across 12 B2B client accounts, including planning, writing, design, scheduling, and short-form video editing. Coordinated and maintained 12 editorial calendars simultaneously by managing approvals and production deadlines, reporting directly to the company’s owners. Ensured consistent brand look and voice by building reusable templates and applying each account’s guidelines and tone of voice. Tailored messaging per account using competitor research and audience-content review, focused mainly on occupational health and safety. Supported DUOSS and its CRM product by creating promotional materials and improving content and visuals on two Wix company websites.