Rao Umar Yousaf
I’m Rao Umar Yousaf, an SEO lead with five years of agency experience, focused heavily on UK e-commerce and wholesale clients.
About
I’m Rao Umar Yousaf, an SEO lead with five years of agency experience, focused heavily on UK e-commerce and wholesale clients. I’ve worked across Shopify and WordPress for brands selling home and trade products—from German-made wardrobes and trade-only flooring to balustrade kits and artisan food—so I understand how trade buyer and homeowner search behaviour can differ.
I handle the full SEO process: technical audits and fixes, collection and product page optimisation, buyer-focused content that answers real questions, schema improvements, and link building. Today I lead SEO and content teams at Encoders Studio and also work directly with clients on strategy and monthly reporting, including Google Business Profile and local SEO for businesses with showrooms or physical departments.
- 7 years' experience
- Joined November 2026
Industry experience
- Retail
- Wholesale & Distribution
- Professional Services
- Real Estate & Construction
- Other
More experts in Lahore, Pakistan
Work experience· 8 roles
Led complete SEO projects for clients in the UK, USA, and Canada from technical audits through on-page and off-page work. Built and refined SEO strategies for new and existing accounts, including re-planning when growth slowed. Worked closely with the content team on keyword targeting, content briefs, and on-page optimisation. Served as the main point of contact for clients for strategy calls, progress updates, and monthly reporting.
Lead complete SEO projects for UK, USA, and Canada clients from technical audits through on-page and off-page execution. Build and refine SEO strategies for new and existing accounts when growth stalls. Coordinate with the content team on keyword targeting, briefs, and on-page optimisation. Act as the main client point of contact for strategy calls, progress updates, and monthly reporting.
Headed SEO and content teams by setting priorities, assigning tasks, and reviewing work before it went live. Managed on-site and off-site SEO for clients across the UK, USA, and Canada. Produced monthly SEO reports and guided clients through results and next steps. Managed client relationships for all accounts under the team.
Education· 6
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