Job Tobing
I am an SEO, GEO, and organic growth professional with more than 10 years of experience improving search visibility, content performance, and digital acquisition across multiple markets.
About
I am an SEO, GEO, and organic growth professional with more than 10 years of experience improving search visibility, content performance, and digital acquisition across multiple markets. I have led strategies spanning technical SEO, keyword research, content architecture, internal linking, analytics, and app store optimization, delivering measurable results such as $1.2M in additional organic revenue, 51.94% year-over-year organic traffic growth, 35x brand search growth, and 700% traffic growth in six months.
I enjoy combining strategic thinking, hands-on analysis, and team leadership to help businesses grow sustainably. I have managed client portfolios, coached SEO and digital marketing teams, supported financial services, healthcare, hospitality, gaming, and technology businesses, and collaborated with product teams on AI-driven workflows and reporting systems. I am friendly, commercially minded, and motivated by turning search opportunities into clear business outcomes.
- 13 years' experience
- Joined November 2026
Industry experience
- Financial Services
- Healthcare
- Gaming
- Travel & Hospitality
- Software & Internet
- Professional Services
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Work experience· 8 roles
Guides client portfolios toward end-to-end SEO and GEO strategies, balancing search visibility objectives with business performance goals. Leads client reporting, performance reviews, and pitch presentations, and collaborates with product teams on the Digimetrics AI app and Client Portal. Establishes consistent reporting and audit frameworks for managed campaigns.
Oversaw enterprise SEO, keyword development, content planning, and multi-country search presence across Southeast Asia. Managed and mentored a 15-person SEO and digital marketing team, coordinated SEO, PPC, and social responses during algorithm changes, and identified content and internal-linking opportunities through keyword-gap and search-demand analysis.
Improved website SEO, search visibility, and site performance.
Education
Certifications and awards· 5
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