Alice Friant
I’m Alice Friant, a performance-driven Digital Marketing Manager with 9 years of experience helping brands grow through data-backed strategy and hands-on execution.
About
I’m Alice Friant, a performance-driven Digital Marketing Manager with 9 years of experience helping brands grow through data-backed strategy and hands-on execution. I’ve managed substantial paid media budgets and built full-funnel campaigns across Google Ads and Meta (Facebook/Instagram) to drive qualified leads, conversions, and measurable ROI.
I specialize in paid search & paid social, SEO (on-page, content, and link building), eCommerce growth (Shopify/WordPress and Amazon), and conversion rate optimization. From rebranding and website redesigns to landing page testing, email lead nurturing, influencer and event partnerships, I focus on improving customer journeys and turning insights into results that scale.
- 7 years' experience
- Joined November 2026
Languages
- FrenchFluent
- EnglishAdvanced
- Spanish; CastilianIntermediate
Industry experience
- Retail
- Travel & Hospitality
- Media & Entertainment
- Professional Services
- Consumer Goods
- Education
Work experience· 7 roles
Developed and managed paid acquisition campaigns and worked on CRO improvements through landing page optimization and creative/testing iterations. Led Shopify-based work including landing pages, messaging, and performance-focused optimizations. Supported full-funnel growth using paid search and paid social, while coordinating with internal teams and external partners to align marketing execution to business goals.
Education
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