Abel

I’m Abel, a short-form video editor and UGC Ad Editor specializing in turning raw creator footage into high-retention ads for platforms like TikTok, Instagram Reels, Facebook, and YouTube Shorts. I build hooks in the first 2 seconds, keep pacing tight and natural, and add word-by-word captions so viewers stay watching beyond the scroll.

I edit vertical ad creatives in Adobe Premiere Pro, work remotely from Ethiopia, and deliver both creator-style UGC and fast-paced branded performance ads. I communicate clearly in English and Amharic, and I can also create hook variations on request for A/B testing—helping brands and performance teams get clean, ready-to-run ad assets fast.