Barbara Valentina Grimaldi
Creative Strategy Lead and Brand Partner with 15+ years across brand strategy, integrated marketing, social content, creator programmes and PR.
About
Creative Strategy Lead and Brand Partner with 15+ years across brand strategy, integrated marketing, social content, creator programmes and PR. At Vesper Milano (June 2023–present), I lead strategy and delivery for brands including John Frieda Germany, Curél and Levi’s Italy. Previously I led a 20-person cross-functional team at ecommerce SaaS Worldz (2020–2022), and marketing and communications teams at Capgemini and EY/Italia Brand Group.
Recent work includes John Frieda Dream Curls 2026 (382,868 organic Instagram impressions; 4.6% creator engagement, February–March) and digital strategy supporting Instagram follower growth of 10.4% and TikTok 21.7% from end-January to May 2026. I combine creative direction, clear briefs, editorial judgement and performance analysis.
Based in Naples, Italy. Remote collaboration; hybrid presence in Milan or Rome up to one week per month. Available in two weeks. Freelance rate EUR60/hour or EUR480/day, depending on scope. Italian native; English C1.
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- 16 years' experience
- Joined November 2026
Languages
- ItalianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Consumer Goods
- Professional Services
- Financial Services
- Healthcare
- Retail
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Work experience· 5 roles
Led a marketing and communications team of more than 10 people, coordinating content, digital channels and digital PR. Advised international brands on marketing strategy, content development and channel choices using data and creative insight. Coordinated client communication and team delivery against agreed project deadlines. Selected client experience includes Max Mara Group, Moncler China and Japan, Henkel, Nestlé, Lavazza, Huawei, Eataly, Sanofi, Sandoz, Novartis, Widiba and Generali.
Developed digital strategies for luxury beauty and beverage brands, including Chanel and Moët & Hennessy Group. Planned digital advertising and marketing research, alongside influencer, PR and event activities. Managed a team of five people and coordinated client digital properties.
Early brand management experience within the organization.
Education· 9
Certifications and awards· 6
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