Tate Ayara

Led social media and brand content end to end, defining creative direction, visual identity, and tone of voice. Built an integrated content strategy across channels, handling content planning/scheduling, copywriting, graphic and video production/editing, and audience engagement including DMs to grow an active online community. Launched the organisation’s blog and created a Framer website mockup with written and visual content to communicate the offering to residents, volunteers, and event attendees. Produced onboarding and compliance documentation for staff and volunteers (induction packs, health & safety forms, training materials). Coordinated day-to-day operations for a 12+ person volunteer team, acting as liaison between volunteers and the founder; introduced daily meetings and a work-tracking system to assign priorities and ensure consistent weekly hours.

Managed end-to-end product data preparation and quality assurance for 30+ furniture ranges and 500+ SKUs across multiple retailer trade feeds. Identified, flagged, and resolved missing attributes, data errors, and product categorisation inconsistencies. Conducted competitive analysis of retailer filter structures, PDP configurations, and product attribute frameworks to inform listing optimisation strategy. Ran product audit processes across stock status, PDP listings, image assets, file structures, and technical measurement validation to meet retailer onboarding standards, then reported structured progress via range matrices, issue logs, and presentation decks to stakeholders over an 8-week engagement.

Reviewed and quality-checked 150+ field reports per day to ensure accurate, high-quality data delivery across multiple client projects. Provided live chat and email support to 100+ field contractors daily, resolving queries and supporting smooth execution across concurrent workstreams. Built and maintained a HubSpot CRM database by sourcing and inputting target contact details via LinkedIn research and Lusha. Set up and managed accounts and workflows across HubSpot and Asana, and supported creation and scheduling of email flows within HubSpot to enable structured outreach campaigns.