Tanveer Mirza

Built digital foundations for new and small businesses, including Google Business Profile setup, website/account readiness, Google Ads campaign creation, and analytics plus conversion tracking using Google Analytics, Search Console, and structured lead/call measurement. Ran Google Ads for e-commerce and local service clients across industries such as industrial supplies, plumbing, batteries, towing, and auto repair, with a focus on inbound calls and lead quality. Diagnosed account issues, audited campaigns and keywords, resolved tracking gaps, and restructured accounts to reduce wasted spend and improve results. Advised first-time founders on advertising setup and business launching basics, and trained clients to manage their own ad accounts and tracking over time.

Audited agency-managed client accounts and tracked performance over time. Led weekly review calls with agencies, recommending optimizations for improved account performance that agencies implemented. Ensured ongoing improvements across campaign structure, targeting, and measurement to support better results for client accounts.

Audited agency-managed client accounts and tracked performance trends over time. Led weekly review calls with agencies, recommending optimizations that agencies implemented to improve account performance. Focused on measurable improvements through better account structure, tracking/measurement alignment, and campaign-level optimizations for improved lead and sales outcomes.