Minji An

Led end-to-end product design for a digital patient onboarding service intended to reduce cognitive overload and streamline complex medical information for newly diagnosed cancer patients. Translated research findings into intuitive design solutions, simplifying content through high-fidelity wireframes and interactive Figma prototypes. Structured complex insights into clear visual narratives using charts and data visualization to improve information clarity. Reviewed prototypes with stakeholders and refined designs based on feedback to improve user engagement and support conversion goals.

Created website pages, landing pages, product detail pages, and mobile experiences using reusable components and existing design systems. Developed layout mockups to address usability issues, improve visual hierarchy, and clarify product information and content flow across web pages. Crafted high-fidelity prototypes for interactive and animated content using visual storytelling to communicate complex product benefits. Produced and optimized 500+ campaign assets across six global markets, generating production-ready specifications that maintained quality and supported accurate cross-platform handoff.

Designed digital experiences and interactive content for global product launches, translating brand strategy into user-facing web, social, and motion experiences for Essie (L’Oréal). Developed storyboards, interaction concepts, and presentation prototypes to communicate design direction and align stakeholders throughout the creative process.