MI

Melinda Indah Laksmita Dewi

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I’m Melinda Indah Laksmita Dewi, a tourism and hospitality graduate who enjoys blending customer-focused service with modern marketing.

About

I’m Melinda Indah Laksmita Dewi, a tourism and hospitality graduate who enjoys blending customer-focused service with modern marketing. Currently, I manage online sales and social media for Immoderma Aesthetic Clinic in Semarang, where I create social media strategies to improve product visibility and drive online sales, while also analyzing customer behavior to optimize pricing and promotions. I’m also involved in writing compelling product descriptions and marketing content, and I design email marketing campaigns using story-telling techniques to strengthen customer relationships.

Before this, I built strong front-line service experience as a Receptionist at the same clinic, handling complaints with empathy, de-escalating stressful situations professionally, and supporting accurate order and appointment processes. I also co-own GalaNtin Rahayu, overseeing daily operations, quality control, hygiene standards, and FIFO inventory management to ensure fresh product delivery. With a creative, proactive mindset and strong communication skills, I’m committed to delivering excellent service and measurable results across both customer experience and digital growth.

  • 7 years' experience
  • Joined November 2026

Industry experience

  • Healthcare
  • Retail
  • Travel & Hospitality
  • Media & Entertainment
  • Consumer Goods
  • Education
  • Professional Services

Work experience· 16 roles

Online Sales & Social Media Management · Immoderma Aesthetic ClinicJan 2025 – Present · 1 yr 11 mos

Develop and execute social media strategies to increase product visibility and drive online sales. Analyze customer behavior and conversion rates to optimize pricing and promotional strategy. Create compelling product descriptions and marketing content to improve customer engagement. Design and manage email marketing campaigns using story-telling techniques to strengthen customer relationships. Build customer trust through professional communication and excellent online service.

Online Sales & Social Media Management · Immoderna Aesthetic Clinic (Semarang, Indonesia)Jan 2025 – Present · 1 yr 11 mos

Develop and execute social media strategies to increase product visibility and drive online sales. Analyze customer behavior and conversion rates to optimize pricing and promotional strategies. Create compelling product descriptions and marketing content to improve customer engagement. Design and manage email marketing campaigns using storytelling techniques. Build customer trust through professional communication and excellent online service.

Receptionist · Immoderma Aesthetic ClinicJan 2024 – Present · 2 yrs 11 mos

Address complaints and de-escalate stressful situations with tact and empathy. Welcome customers professionally and create a positive first impression. Handle customer inquiries, complaints, and difficult situations with empathy and professionalism. Process customer orders accurately and ensure timely service. Coordinate appointment schedules and maintain administrative records while performing effectively under pressure and maintaining high service standards.

Receptionist · Immoderna Aesthetic Clinic (Semarang, Indonesia)Jan 2024 – Present · 2 yrs 11 mos
Assistant Manager · PT. SDW Umroh dan Haji TravelMay 2023 – Jan 2024 · 9 mos
Assistant Manager · PT SDW Umroh dan Haji Travel (Ungaran, Indonesia)May 2023 – Apr 2024 · 1 yr
Senior Cook · NDN: Coffee & EaterySep 2022 – May 2023 · 9 mos
Senior Cook (Full-time) · NDN: Coffee & Eatery (Semarang, Indonesia)Sep 2022 – May 2023 · 9 mos

Education

Bachelor's degree in Tourism · Indonesia College of Tourism Economics (STIEPARI)2019 – 2023
Culinary Arts (Vocational High School) · Vocational High School 6 Semarang2016 – 2019
Bachelor of Tourism (GPA: 3.34/4.00) · Indonesia College of Tourism Economics (STIEPARI)2019 – 2023
Culinary Arts (GPA: 3.30/4.00) · Vocational High School 6 Semarang2016 – 2019

Certifications and awards

Eco tourism Tour Guide (Boro Budur) - Marketing Communication Specialist (MICE)2021 – 2023
Eco tourism Tour Guide2021 – 2026
Marketing Communication Specialist (MICE)2021 – 2023

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