Sandra Pelligró

Designed on-air, on-set, and digital visual assets for Viaplay Sports, supporting a large Nordic and Netherlands sports audience with frequent weekly programming. Led the full visual identity for the launch of Denmark’s first dedicated sports news channel, including channel branding and on-air identities for flagship shows and event coverage. Created the opening title sequence for a four-part documentary series distributed across major platforms. Partnered with content leaders, show producers, and marketing teams to translate concepts into on-brand assets, including on-screen infographics that simplified complex statistics for broadcast audiences.

Led creative campaigns for major international sporting events, including multiple FIFA World Cups and Olympic Games. Delivered several full channel rebrands and contributed to broadcast and digital growth, supporting a broad sports and social ecosystem. Managed a small in-house creative team within the channel’s electronic art center, and directed brand identity implementation in partnership with an external motion graphics studio. Served as the main point of contact for aesthetic and creative direction across TV shows and sports promotions, and designed digital/social assets for the online ecosystem.

Created the channel’s original visual identity, including logo and graphics package. Designed daily on-air sports promos and full visual packages for studio TV shows. Produced promo packaging toolkits for major matchups, including openers, wipes, and tune-in endboards.