Ani Tigishvili

Planned, allocated, and controlled marketing budgets for brand activities, tracking spend against performance KPIs to maximize campaign effectiveness. Managed digital, SMM, content, influencer, PR, and CRM activities for premium beauty brands, aligning launches with the marketing calendar. Organized in-store events and retail marketing activations, coordinating brand partners and suppliers on promotional calendars and launch timelines. Owned category performance analysis using data models to guide assortment and promotional decisions (sell-out, margin, pricing, inventory).

Designed a 100-person segmentation framework and first-person journey maps for New Murabba (Mukaab), a flagship ultra-luxury destination in Riyadh, covering six audience segments (cultural, tourist, family, and luxury profiles). Coordinated research with Kantar as an external partner, analyzed results, and translated insights into marketing recommendations. Managed communication with client board members and senior stakeholders, delivered executive presentations, incorporated feedback, and monitored progress to keep alignment across teams.

Built and shipped an AI-powered platform that simulates Georgian consumer decision-making using a proprietary synthetic population model to help brands test marketing strategies before launch. Validated model accuracy against CRRC Caucasus Barometer data, achieving an approximate 20pp advantage over generic LLM approaches; iterated based on discovery interviews with 15+ companies across FMCG, banking, and QSR. Designed core product architecture and applied LLMs, prompting, and automation across research and marketing workflows; won the 500 Global startup competition (€50,000).