Harindu Wijayanayake

Support SEO projects under senior managers, including tracking campaign timelines and deliverables. Monitor websites via Google Search Console and other webmaster accounts like Bing Webmaster Tools. Perform SEO audits using tools such as Screaming Frog, SEMrush, AWR, Moz, and Ahrefs, and analyze traffic and performance data. Conduct keyword research and develop keyword strategies. Assist with Meta title/meta tag creation, alt tag creation, and Google My Business optimization. Coordinate off-site activities with the off-site team and communicate with clients. Prepare weekly/monthly performance reports and internal system updates using tools including Google Sheets.

Conducted food testing across a wide range of products, including biscuits. Operated laboratory instruments such as Dean and Stark apparatus, protein digester, polarimeter, and nitrogen distillator. Supported internal audits and followed Good Laboratory Practices (GLP). Submitted test reports and helped maintain testing records and documentation, while reporting factors affecting test performance to the SDD (Food).

Ensured adherence to ISO 17025 standards in chemical testing and assisted with documentation and record-keeping for the Chemical Analysis Unit. Conducted chemical analysis of tea samples according to ISO 3720 standards, supporting GLP to maintain accuracy and compliance.