Alex S Varghese
I’m a senior visual designer and art director with 6+ years of experience across brand systems, integrated campaigns, and strategic visual communication for clients in India and the Middle East.
About
I’m a senior visual designer and art director with 6+ years of experience across brand systems, integrated campaigns, and strategic visual communication for clients in India and the Middle East. I love shaping visual language—from moodboards and storyboards to pitch decks, information design, and channel-optimized social creatives—so ideas land clearly and look premium everywhere they appear.
Alongside design, I’ve owned end-to-end creative direction for shoots and multi-channel campaigns, supporting both on-ground production continuity and post-production delivery. Whether it’s building scalable design systems for fast turnarounds, translating complex briefs into high-impact narratives, or integrating AI tools responsibly into workflows, I aim to deliver consistent, effective creative that helps brands move confidently from concept to execution.
- 7 years' experience
- Joined November 2026
Industry experience
- Media & Entertainment
- Professional Services
- Consumer Goods
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Work experience· 5 roles
Directed shoots, video productions, and commercial campaigns for TVCs and music videos, owning visual concept, set design, and on-ground execution while managing production pipelines. Directed multi-channel campaign design for Adidas India, Groww, Wakefit, and other brands, translating briefs into visual concepts and guiding execution through final shoot. Directed music video productions for record labels including T-Series, Think Music India, and Mass Appeal India across Malayalam, Tamil, and Telugu markets, including “Idi Mazhai” (3BHK Indian Tamil film) with 1.6M+ views on YouTube. Supported budget tracking, vendor coordination, and invoicing for production and campaign shoots.
Translated strategic and data-heavy inputs into premium business presentations for C-suite, government, and senior leadership stakeholders globally and across India. Built and maintained consistent visual communication assets across multi-format deliverables, optimizing decks, icons sets, and workbooks for clarity and readability.
Designed brand and campaign assets in collaboration with senior design direction, supporting visual consistency across deliverables including digital and print creatives.
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