Ananda York

Developed and executed social media strategies across Instagram, TikTok, and Facebook. Achieved 100%+ Instagram reach growth in 3 months and built a 25K+ follower community. Partnered with the Marketing Director to define and amplify brand voice and spearheaded influencer marketing programs. Led and mentored a team of social media coordinators to ensure alignment with marketing goals and oversaw orchestration of high-impact events with 100+ attendees.

Managed email and SMS campaign deployment across six global brands for a $3B company. Implemented advanced email segmentation, personalization, and optimization strategies to enhance customer engagement. Analyzed performance data to deliver actionable insights, improving campaign performance and increasing open and click-through rates.

Developed and presented a comprehensive marketing strategy to the Converse organization to support initiatives for the $2B company. Planned and executed the Converse Awards, the largest annual employee event, including scripting, storytelling, and social media management. Managed social media coverage and edited the awards show script to amplify reach and strengthen brand engagement.