AM

Amin McDonald

Available to hire

I’m Amin McDonald, a Media Artist and Founder based in London, and I’ve been building visual content since 2018 through Focus Studios.

About

I’m Amin McDonald, a Media Artist and Founder based in London, and I’ve been building visual content since 2018 through Focus Studios. My work blends photography, videography, and creative production to craft engaging campaigns and social content for globally recognized brands, including G-SHOCK UK and NIKE SPORTWEAR, often in collaboration with industry influencers.

I also lead creative teams and support emerging talent—managing models at Nur Creatives with a clear focus on diversity, inclusion, and new career pathways. Alongside client work, I’ve taken roles across media production and direction (from assistant director to media director), producing fashion and editorial visuals and delivering high-quality outputs under tight deadlines.

  • 8 years' experience
  • Joined November 2026

Skills· 2

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Non-Profit Organization

Work experience· 15 roles

Agency Manager (Model Manager) · Nur CreativesFeb 2024 – Dec 2025 · 1 yr 11 mos

Managed models at Nur Creatives and supported a mission focused on diversity and inclusion for people of colour and faith. Guided models through a new career path by advising and supporting them within the modelling agency environment.

Social Media Assistant · MyAhmed / Project work (as listed)Sep 2021 – May 2022 · 9 mos

Assisted with social media tasks, supporting content and coordination for creative output.

Associate Producer · MyAhmedSep 2021 – Jun 2022 · 10 mos

Served as an associate producer, supporting production activities connected to creative projects and collaborations.

Fashion Photographer · Aseptic Studios (agency signed)Aug 2021 – Jan 2023 · 1 yr 6 mos
Event Photographer · Graduate Fashion FoundationJul 2021 – Jul 2021 · 1 mo
Freelance Fashion Photographer · Projext LiquidApr 2021 – Apr 2021 · 1 mo
Lifestyle Photographer · CulturaMar 2021 – Sep 2024 · 3 yrs 7 mos
Media Director · Graduate Fashion Foundation (event-related work listed)Dec 2019 – Jan 2021 · 1 yr 2 mos

Education

Bachelor's degree, Photography · University of East London2016 – 2020

Certifications and awards

Social Media Marketing Studies2020 – 2021
Bachelor of Technology - BTech, Art, Design & Photography2013 – 2015
GCSE, English2007 – 2012

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