Zanele Zama

Write longform features, profiles, and news, and manage the SID News CMS. Edit and publish contributed stories from across the division, including field coverage of campaigns.

Lead marketing and brand strategy for SIDMEDIA’s programmes, promoting Hope Channel shows across Facebook and Instagram, managing YouTube scheduling and play-out, and building awareness of where audiences can watch. Keep the AWR and Hope Channel brands distinct while maintaining consistent voice and visual standards across an 18-country, multi-language territory. Drive audience growth using quarterly analytics, build multi-platform and radio reporting suites for leadership, plan and run digital-first and persona-based paid campaigns, and draft division-wide communication governance including social media policy and crisis management and communication plans. Create and manage the marketing budget with Finance, monitoring spend and supporting reconciliation and reporting.

Run the radio programming department: set programme line-ups, oversee presenter placement and development, and liaise between presenters, production, and management. Develop on-air campaigns, annual strategic plans, and outside broadcasts, including radio and streaming support for major evangelistic events. Supervise and train the Digital Missionaries team and manage the AWR departmental budget with Finance.