Costina

Led all marketing for Reltrix, a B2B trading technology provider (white-label brokerage and prop trading technology). Built a six-month go-to-market strategy covering positioning, target audiences, channels, content, and lead generation. Managed LinkedIn and Instagram presence with branded visuals, articles, and campaign content, and delivered event marketing for Forex Expo Dubai 2026 (Gold Sponsor), including print-ready booth artwork and promotion assets. Produced localized ad creatives with AI tools (including Spanish-language campaigns for the Mexican market). Owned end-to-end marketing across two financial entities, coordinating digital and offline campaigns and reporting performance. Designed and built investor-facing websites from scratch on WordPress/Webflow, optimizing content for SEO and AEO so it ranks in search and can be surfaced in AI-generated answers. Embedded AI tools (Claude, Grok, Gemini, Higgsfield) into content workflows and set up connections and automations betwe

Supported and coordinated marketing activities across integrated campaigns, including content, social media, PR support, reporting, and CRM maintenance in compliance with GDPR. Assisted in executing brand communications and promotional initiatives, aligning messaging with stakeholder and entity positioning.

Created and coordinated social media campaigns across multiple venues, aligning content with each location’s brand identity. Planned and rolled out campaign content across platforms with consistent timing and messaging. Produced social media posts and digital assets end-to-end (from concept to final delivery) for a content calendar. Collaborated with wider marketing teams for brand collaborations, events, and promotions, and drafted press releases and coordinated with media outlets to strengthen artists’ public profiles. Managed content production such as photo shoots and video teasers aligned with artist branding, built relationships with influencers and local media, coordinated launch events and showcases, and monitored engagement and performance metrics to optimize reach and growth.