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I am a creative thinker and digital strategist with hands-on experience leading end-to-end campaigns across fashion, technology and consulting brands. I excel at shaping social media strategies, developing content calendars, and coordinating shoots from concept to execution. I thrive on collaboration across design, content and supply chain teams, and I love building consistent brand storytelling that drives visibility and engagement across platforms, including remote work with international clients.…I am a creative thinker and digital strategist with hands-on experience leading end-to-end campaigns across fashion, technology and consulting brands. I excel at shaping social media strategies, developing content calendars, and coordinating shoots from concept to execution. I thrive on collaboration across design, content and supply chain teams, and I love building consistent brand storytelling that drives visibility and engagement across platforms, including remote work with international clients.

Ammara Khalid

Content Creator, Content Strategist, Brand Strategist, +6

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I am a creative thinker and digital strategist with hands-on experience leading end-to-end campaigns across fashion, technology and consulting brands. I excel at shaping social media strategies, developing content calendars, and coordinating shoots from concept to execution. I thrive on collaboration across design, content and supply chain teams, and I love building consistent brand storytelling that drives visibility and engagement across platforms, including remote work with international clients.…I am a creative thinker and digital strategist with hands-on experience leading end-to-end campaigns across fashion, technology and consulting brands. I excel at shaping social media strategies, developing content calendars, and coordinating shoots from concept to execution. I thrive on collaboration across design, content and supply chain teams, and I love building consistent brand storytelling that drives visibility and engagement across platforms, including remote work with international clients.

Available to hire

I am a creative thinker and digital strategist with hands-on experience leading end-to-end campaigns across fashion, technology and consulting brands. I excel at shaping social media strategies, developing content calendars, and coordinating shoots from concept to execution.

I thrive on collaboration across design, content and supply chain teams, and I love building consistent brand storytelling that drives visibility and engagement across platforms, including remote work with international clients.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Executive Lead – Fashion & E-commerce Shoots End-to-End at Ideas by GulAhmed

January 1, 2024 - Present

Plan and execute integrated digital campaigns across social media and online platforms to drive brand visibility and engagement. Develop and manage monthly content calendars aligned with product launches, campaigns and business timelines. Create, review and finalize high quality content for social media, website and marketing campaigns. Collaborate cross-functionally with design, content and supply chain teams to ensure timely and seamless execution. Maintain brand consistency across all digital touch points. Track content performance and engagement trends to continuously optimize creative output.

Digital Marketing Specialist / Content & Social Media Strategist at Gul Ahmed

January 1, 2024 - Present

Planned and executed campaigns across social media and online platforms to increase brand visibility and engagement. Developed and managed monthly content calendars aligned with product launches, campaigns and business timelines. Created and reviewed high quality digital content for social media, website and marketing campaigns. Collaborated with cross-functional teams including design, content and supply chain to ensure timely campaign execution. Ensured brand consistency across all digital touchpoints. Monitored content performance and engagement trends to continuously optimize campaign output. Developed and implemented social media marketing strategies aligned with brand and campaign objectives. Managed end-to-end content creation including social media posts, newsletters, banners, and short-form videos. Planned and maintained content calendars to ensure consistent publishing and audience engagement. Assisted in performance analysis of campaigns and content to improve reach and enga

Digital Marketing & Content Executive at Ideas by Gul Ahmed

January 1, 2024 - Present

Plan, execute and optimize data-driven marketing campaigns across social media and online platforms; collaborate with cross-functional teams to ensure brand consistency across all digital touchpoints; monitor content performance and engagement. Develop and implement social media marketing strategies and end-to-end content creation including social media posts, newsletters, banners, and short-form videos; create and maintain monthly content calendars to ensure timely publishing; assist in performance analysis and optimization.

Creative Content Strategist & Designer at Studio by TCS (TCS Sentiments & Studio)

January 1, 2023 - December 31, 2023

Developed and implemented social media marketing strategies aligned with brand and campaign objectives. Managed end-to-end content creation including social media posts, newsletters, banners and short-form videos. Planned and maintained content calendars to ensure consistent publishing and audience engagement. Assisted in performance analysis of campaigns and content to improve reach and engagement.

Creative Executive at Gul Ahmed

January 1, 2023 - Present

Managed a social media calendar to ensure consistent brand messaging and audience engagement. Developed and implemented a social media marketing strategy. Created impactful content (newsletters, social media posts, banners, and videos). Coordinated with designers to deliver brand-aligned final content. Managed multiple social accounts across industries.

Digital Creative Manager at Independent / IoBM (In Progress)

January 1, 2022 - Present

Planned and executed digital marketing strategies for multiple client accounts across different industries. Managed social media platforms, content calendars and campaign timelines. Created and coordinated digital content aligned with brand guidelines. Worked closely with designers and content teams to deliver consistent messaging. Supported campaign execution and performance optimization initiatives.

Project Trainee in Channel Development at Foodpanda

January 1, 2020 - January 1, 2021

Designed creative and engaging social media content. Documented Home Chefs' training with photos and videos. Coordinated and guided Home Chefs in creating engaging social media content.

Project Trainee - Channel Development at Foodpanda

January 1, 2020 - December 31, 2021

Created social media content to support brand and partner engagement. Assisted in documenting training programs using digital media. Coordinated with partners to improve online content quality and engagement.

Channel Development Trainee at Foodpanda

January 1, 2020 - December 31, 2021