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Hi, I'm Muhammad Afif Hidayatullah, a social media expert who combines data analysis with cognitive psychology to create content that resonates and retains audiences. I've helped channels grow organically on YouTube and TikTok, reaching hundreds of thousands of followers and building loyal communities. Currently I'm a Social Media Specialist at Ricky Pepeng (since 2023), designing multi-platform strategies focused on virality and retention. I've also led a project as Social Media Manager at PPI Aligarh (2021–2023), where I strengthened visual identity and boosted reach by 40% through educational content for Indonesian students.…Hi, I'm Muhammad Afif Hidayatullah, a social media expert who combines data analysis with cognitive psychology to create content that resonates and retains audiences. I've helped channels grow organically on YouTube and TikTok, reaching hundreds of thousands of followers and building loyal communities. Currently I'm a Social Media Specialist at Ricky Pepeng (since 2023), designing multi-platform strategies focused on virality and retention. I've also led a project as Social Media Manager at PPI Aligarh (2021–2023), where I strengthened visual identity and boosted reach by 40% through educational content for Indonesian students.

MUHAMMAD AFIF HIDAYATULLAH

Content Creator, Graphic Designer, Brand Designer, +2

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Hi, I'm Muhammad Afif Hidayatullah, a social media expert who combines data analysis with cognitive psychology to create content that resonates and retains audiences. I've helped channels grow organically on YouTube and TikTok, reaching hundreds of thousands of followers and building loyal communities. Currently I'm a Social Media Specialist at Ricky Pepeng (since 2023), designing multi-platform strategies focused on virality and retention. I've also led a project as Social Media Manager at PPI Aligarh (2021–2023), where I strengthened visual identity and boosted reach by 40% through educational content for Indonesian students.…Hi, I'm Muhammad Afif Hidayatullah, a social media expert who combines data analysis with cognitive psychology to create content that resonates and retains audiences. I've helped channels grow organically on YouTube and TikTok, reaching hundreds of thousands of followers and building loyal communities. Currently I'm a Social Media Specialist at Ricky Pepeng (since 2023), designing multi-platform strategies focused on virality and retention. I've also led a project as Social Media Manager at PPI Aligarh (2021–2023), where I strengthened visual identity and boosted reach by 40% through educational content for Indonesian students.

Available to hire

Hi, I’m Muhammad Afif Hidayatullah, a social media expert who combines data analysis with cognitive psychology to create content that resonates and retains audiences. I’ve helped channels grow organically on YouTube and TikTok, reaching hundreds of thousands of followers and building loyal communities.

Currently I’m a Social Media Specialist at Ricky Pepeng (since 2023), designing multi-platform strategies focused on virality and retention. I’ve also led a project as Social Media Manager at PPI Aligarh (2021–2023), where I strengthened visual identity and boosted reach by 40% through educational content for Indonesian students.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

Malay

Advanced

English

Advanced

Work Experience

Social Media Specialist at Ricky Pepeng

January 1, 2023 - Present

Designing multi-platform content strategies oriented towards virality and community loyalty. Managing full production cycles: Scriptwriting, Editing (Premiere Pro), and Video SEO. Regularly auditing video performance for continuous algorithm optimization.

Social Media Manager (Project) at PPI Aligarh

January 1, 2021 - January 1, 2023

Building the organization's visual identity through Carousel and Reels content. Increased account reach by 40% through educational content for Indonesian students.