Creative Director and Gen AI technologist with 10+ years shaping brand storytelling, visual identity, and multi-platform campaigns for broadcast, digital, and experiential experiences. I lead teams to build cohesive narratives across motion design, video production, photography, and AI-assisted prototyping—delivering work that elevates brand visibility and performance. Award-winning creative leader known for rebrands, show opens, promos, and immersive environments. I translate strategy into iconic creative systems, partner with agencies and in-house teams, and apply prompt engineering and Gen AI workflows to accelerate concepts into production-ready prototypes.…

Roger Guillen

Creative Director and Gen AI technologist with 10+ years shaping brand storytelling, visual identity, and multi-platform campaigns for broadcast, digital, and experiential experiences. I lead teams to build cohesive narratives across motion design, video production, photography, and AI-assisted prototyping—delivering work that elevates brand visibility and performance. Award-winning creative leader known for rebrands, show opens, promos, and immersive environments. I translate strategy into iconic creative systems, partner with agencies and in-house teams, and apply prompt engineering and Gen AI workflows to accelerate concepts into production-ready prototypes.…

Available to hire

Creative Director and Gen AI technologist with 10+ years shaping brand storytelling, visual identity, and multi-platform campaigns for broadcast, digital, and experiential experiences. I lead teams to build cohesive narratives across motion design, video production, photography, and AI-assisted prototyping—delivering work that elevates brand visibility and performance.

Award-winning creative leader known for rebrands, show opens, promos, and immersive environments. I translate strategy into iconic creative systems, partner with agencies and in-house teams, and apply prompt engineering and Gen AI workflows to accelerate concepts into production-ready prototypes.

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Work Experience

Creative Director & Consultant at Freelance
January 1, 2024 - Present
Oversee multi-platform content design, brand storytelling, and integration of Gen AI tools and visual identity strategy for prominent brands. Lead cross-functional creative teams, providing motion design, editorial, and visual direction across broadcast, digital, social, event spaces, and experiential campaigns. Delivered brand refresh work for Sony Network, produced internal storytelling content for Apple, conceptualized and executed a full visual identity system for The Rooftop at Pier 17 concert series, and mentored multi-disciplinary teams to strengthen creative consistency.
Creative Director at Howard Hughes / Seaport
August 1, 2019 - December 31, 2024
(Contract) - Creative Direct the launches for the Rooftop At Pier 17, Tin Building and the Seaport, including all social, digital and corporate and content creation.
Creative Director at Howard Hughes Holdings
August 1, 2018 - December 31, 2024
Directed creative strategy and visual storytelling across social campaigns, promotions, digital ads, on-site screen design, and stage visuals for The Seaport, Pier 17, Tin Building, and Ward Village. Championed launch and rebranding of The Rooftop at Pier17 and Seaport Concert Series, integrated Gen AI tools into workflows to create architectural visualizations for sales and investor materials, and produced and supervised videos, photography, and narrative-driven campaigns. Established internal corporate branding for Howard Hughes and supported cross-functional alignment with marketing, sales, and sponsorship teams.
Creative Director & Consultant at Freelance
January 1, 2014 - July 31, 2018
Oversee the full cycle of multi-platform content design, brand storytelling, and visual identity strategy for prominent brands including Sony, Apple, Pier 17, and SiriusXM. Lead a cross-functional team (1–10 creatives), providing motion design, editorial, and visual direction across broadcast, digital, social, event spaces, and experiential campaigns.
SVP, Creative at Oxygen Media
December 1, 2012 - January 31, 2014
Led large-scale Oxygen network overhaul to build a cohesive brand voice across broadcast, print, digital, and social platforms. Administered multi-million-dollar annual creative and production budgets for promotions and events, crafted multi-channel programming and launch/seasonal campaigns for original series, and contributed to double-digit ratings growth for key series (as reported by Nielsen). Mentored multi-disciplinary design and editorial teams to improve consistency and execution.
VP, Creative Director at NBC Sports Group
August 1, 2011 - December 31, 2012
Creative leadership within NBC Sports Group.
Creative Director at Goodby, Silverstein & Partners
January 1, 2008 - June 30, 2011
Creative direction (details not specified).
VP, Creative at Syfy Channel
January 1, 2004 - December 31, 2007
VP-level creative leadership at Syfy Channel (details not specified).

Education

Bachelor of Arts in Television & Theatre at ARArts International | York, England
January 11, 2030 - July 13, 2026
Bachelor of Arts in Television & Theatre at Arts International
January 11, 2030 - July 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Real Estate & Construction