Hi, I'm Lucía Inés Santa Cruz, a graphic designer based in Australia with over four years of experience across product print design, brand visual identity, and end-to-end collection development. I excel at translating brand strategy into market-ready prints and production-ready technical sheets, and I can manage production quality from concept to final product while working across creative, technical, and commercial functions. I have a keen eye for detail, thrive under tight deadlines, and am fluent in English (C1). In my roles with Levi's and my own brand, I designed seasonal print collections, social media and digital ad creative, banners and merchandising materials, and in-store signage. I also retouched product photography for catalogs and e‑commerce, built strong client and supplier relationships, and led cross-functional initiatives from concept to retail. My experience extends to textile and product development, along with production quality control and supplier management.

Lucía Inés Santa Cruz

Hi, I'm Lucía Inés Santa Cruz, a graphic designer based in Australia with over four years of experience across product print design, brand visual identity, and end-to-end collection development. I excel at translating brand strategy into market-ready prints and production-ready technical sheets, and I can manage production quality from concept to final product while working across creative, technical, and commercial functions. I have a keen eye for detail, thrive under tight deadlines, and am fluent in English (C1). In my roles with Levi's and my own brand, I designed seasonal print collections, social media and digital ad creative, banners and merchandising materials, and in-store signage. I also retouched product photography for catalogs and e‑commerce, built strong client and supplier relationships, and led cross-functional initiatives from concept to retail. My experience extends to textile and product development, along with production quality control and supplier management.

Available to hire

Hi, I’m Lucía Inés Santa Cruz, a graphic designer based in Australia with over four years of experience across product print design, brand visual identity, and end-to-end collection development. I excel at translating brand strategy into market-ready prints and production-ready technical sheets, and I can manage production quality from concept to final product while working across creative, technical, and commercial functions.

I have a keen eye for detail, thrive under tight deadlines, and am fluent in English (C1). In my roles with Levi’s and my own brand, I designed seasonal print collections, social media and digital ad creative, banners and merchandising materials, and in-store signage. I also retouched product photography for catalogs and e‑commerce, built strong client and supplier relationships, and led cross-functional initiatives from concept to retail. My experience extends to textile and product development, along with production quality control and supplier management.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Marketing & Product Graphic Designer at Leru Group (Levi's)
January 1, 2024 - January 1, 2026
Design and develop seasonal print collections for tops, owning the full pipeline from original artwork to production-ready technical sheets, ensuring designs meet brand and manufacturing standards. Design social media posts and digital ad creative, adapting visual content across formats and platforms to support campaign goals. Create banners and merchandising materials that translate brand campaigns into consistent visual assets across digital and physical touchpoints. Design in-store signage and window displays, strengthening brand presence and shopper experience at the point of sale. Retouch and edit product photography for catalogue and e-commerce use, improving image quality and conversion-ready presentation.
Textile & Product Development Coordinator at Bonhomia Company
January 1, 2022 - January 1, 2023
Developed product lines for established brands including Topper, Caro Cuore, and Baby Cotton, managing the process from initial concept through to final production. Created detailed technical specification sheets that reduced ambiguity in production and supported on-time delivery. Identified procurement efficiencies that lowered material costs while maintaining product quality standards.
Brand Owner & Creative Director at Volatilez
January 1, 2021 - January 1, 2024
Founded and ran an independent fashion brand end-to-end: directed collection design, sourced and managed suppliers, and oversaw production quality control. Built and maintained client and supplier relationships that sustained consistent sales and repeat business in a competitive, fast-moving market. Made all creative, operational, and commercial decisions — from concept to retail — developing strong cross-functional business acumen alongside design skill.

Education

Bachelor's Degree in Graphic Design at University of Buenos Aires (FADU)
January 1, 2020 - January 1, 2025

Qualifications

Cambridge Certificate in Advanced English (CAE)
January 1, 2019 - June 20, 2026
IELTS
January 1, 2026 - June 20, 2026

Industry Experience

Retail, Manufacturing, Media & Entertainment, Professional Services, Other