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I am Federico Picovsky, a passionate Art Director and Creative Graphic Designer with a vision that merges creativity and technology. Born in Uruguay, my career took an international turn when I moved to Barcelona, a leading hub for design and innovation. After earning degrees in Graphic and Industrial Design from ORT University of Montevideo and specializing in Motion Graphics and 3D Modeling at Barcelona FX Film School, my creative approach blends art, technology, and artificial intelligence to design visual experiences that make an impact and inspire audiences.…I am Federico Picovsky, a passionate Art Director and Creative Graphic Designer with a vision that merges creativity and technology. Born in Uruguay, my career took an international turn when I moved to Barcelona, a leading hub for design and innovation. After earning degrees in Graphic and Industrial Design from ORT University of Montevideo and specializing in Motion Graphics and 3D Modeling at Barcelona FX Film School, my creative approach blends art, technology, and artificial intelligence to design visual experiences that make an impact and inspire audiences.

Federico Picovsky

Art Director, Creative Director, Graphic Designer, +3

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I am Federico Picovsky, a passionate Art Director and Creative Graphic Designer with a vision that merges creativity and technology. Born in Uruguay, my career took an international turn when I moved to Barcelona, a leading hub for design and innovation. After earning degrees in Graphic and Industrial Design from ORT University of Montevideo and specializing in Motion Graphics and 3D Modeling at Barcelona FX Film School, my creative approach blends art, technology, and artificial intelligence to design visual experiences that make an impact and inspire audiences.…I am Federico Picovsky, a passionate Art Director and Creative Graphic Designer with a vision that merges creativity and technology. Born in Uruguay, my career took an international turn when I moved to Barcelona, a leading hub for design and innovation. After earning degrees in Graphic and Industrial Design from ORT University of Montevideo and specializing in Motion Graphics and 3D Modeling at Barcelona FX Film School, my creative approach blends art, technology, and artificial intelligence to design visual experiences that make an impact and inspire audiences.

Available to hire

I am Federico Picovsky, a passionate Art Director and Creative Graphic Designer with a vision that merges creativity and technology. Born in Uruguay, my career took an international turn when I moved to Barcelona, a leading hub for design and innovation. After earning degrees in Graphic and Industrial Design from ORT University of Montevideo and specializing in Motion Graphics and 3D Modeling at Barcelona FX Film School, my creative approach blends art, technology, and artificial intelligence to design visual experiences that make an impact and inspire audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Portuguese

Advanced

Italian

Beginner

Work Experience

Art Director - Graphic Designer at Grupo Centro

November 30, 2024 - August 27, 2025

Directed creativity and design for Downtown Day’s advertising, social media, and web covers. Produced high-volume A3 posters (over 2,000 prints per month) for 200 commercial businesses on the main street. Developed the new visual identity for Paseo Centro, a sub-brand in partnership with public and private entities including the Municipal Administration and the Ministry of Internal Affairs.

Dirección de Arte - Diseñador Gráfico at Grupo Centro

November 30, 2024 - August 27, 2025

Directed art and creativity for advertising, social media, and web covers for city center events. Designed large-scale A3 posters (+2,000 prints monthly) distributed across 200+ commercial locations on the city’s main avenue. Developed the visual identity for Paseo Centro, a sub-brand collaborating with public entities for social presence.

Art Direction - Graphic Designer at Grupo Centro

November 1, 2024 - July 23, 2025

Provided art direction and creative work for Downtown Day’s advertising, social media, and web covers. Designed high-volume A3 posters for 200 commercial businesses. Developed the new visual identity for Paseo Centro, a sub-brand promoted by public and private entities including the Municipal Administration and the Ministry of Internal Affairs.

Head of Graphic Design & Creative Direction at Lucas Fox International

October 1, 2024 - Present

Lead the brand's visual identity across 32 branches in Spain, Portugal, and Andorra, ensuring brand consistency and innovation across platforms. Collaborate with marketing, sales, and communication teams to develop tailored visual solutions. Oversee external suppliers including developers, printing companies, and freelance designers to optimize and execute top-quality work.

Director de Diseño Gráfico y Creativo at Lucas Fox International

October 1, 2024 - Present

Responsible for maintaining the brand visual identity across 32 branches in Spain, Portugal, and Andorra, ensuring consistency and innovation in all applications. Managed communication between marketing and commercial teams to develop customized visual solutions for each franchise. Supervised all external suppliers including developers, printers, merchandising, and freelance designers.

Head of Graphic Design & Creative Direction at Lucas Fox International

October 1, 2024 - Present

Responsible for the brand's visual identity across 32 branches in Spain, Portugal, and Andorra, ensuring consistency and innovation across platforms. Led collaboration with marketing, sales, and communication teams to develop tailored visual solutions. Oversaw external suppliers including developers, printing companies, and freelance designers to ensure optimization and top-quality execution.

Head of Graphic Design & Creative Direction at Lucas Fox International

October 1, 2024 - June 10, 2024

Art Director - Graphic Designer at Vipermed

September 30, 2024 - August 27, 2025

Provided brand design and creative direction for leading pharmaceutical companies in LATAM and Central America. Developed diverse content for social media (static and animated), web covers, print materials, internal communications, and digital outreach strategies connecting doctors and sales teams. Collaborated with major brands such as Bagó, Bayer, GSK, Fisiocrem, and Asofarma.

Diseñador Gráfico & Dirección Creativa at Vipermed

September 30, 2024 - August 27, 2025

Provided brand design, communication strategies, and creative direction for leading pharmaceuticals in LATAM and Central America. Created static and animated social media content, web covers, print materials, internal communication, and digital strategies targeting doctors and sales representatives. Clients included Bagó, Bayer, GSK, Fisiocrem, and Asofarma.

Art Direction - Graphic Designer at Vipermed

September 1, 2024 - July 23, 2025

Brand design and creative direction for leading pharmaceutical companies in LATAM and Central America. Developed social media content, web covers, printed materials, internal communications, and digital outreach strategies. Collaborated with top brands such as Bagó, Bayer, GSK, Fisiocrem, and Asofarma.

Art Direction - Graphic Designer at Grupo Centro

March 1, 2022 - November 30, 2024

Art direction and creativity for Downtown Day’s advertising, social media, and web covers. Designed over 2,000 prints/month for 200 commercial businesses on the main street. Developed the new visual identity for Paseo Centro, a sub-brand promoted by public and private entities including the Municipal Administration and Ministry of Internal Affairs.

Art Direction - Graphic Designer at Vipermed

February 1, 2022 - September 30, 2024

Brand design and creative direction for leading pharmaceutical companies in LATAM and Central America. Developed content for social media (static & animated), web covers, printed materials, internal communications, and digital outreach strategies between doctors and sales representatives. Collaborated with brands such as Bagó, Bayer, GSK, Fisiocrem, and Asofarma.

Junior Creative Designer at Grupo Punto by Ogilvy (Geometry Uruguay)

April 30, 2021 - August 27, 2025

Worked under the Art Director Martín Belasques managing digital assets and creative campaigns for clients like TiendaMia, Hyundai, Alimentos Centenario, and Samsung. Contributed to 360° campaigns including TV ads and radio productions, developing web assets and ad campaigns.

Diseñador Gráfico at Grupo Punto BY OGILVY

April 30, 2021 - August 27, 2025

Junior Creative Designer part of a team led by Martín Belasques. Managed digital content for TiendaMia including web pieces and advertising campaigns. Participated in 360° campaigns for Hyundai, Alimentos Centenario, Samsung, and TiendaMia, including TV, radio, and other media productions.

Jr. Creative Designer at Grupo Punto BY OGILVY

April 1, 2021 - July 23, 2025

Worked under the Art Director Martín Belasques. Managed digital content for TiendaMia, web assets, and ad campaigns. Contributed to 360° creative campaigns for Hyundai, Alimentos Centenario, Samsung, and TiendaMia, including TV ads and radio productions.

Jr. Creative Designer at Grupo Punto BY OGILVY

June 1, 2019 - April 30, 2021

Worked under the Art Director managing digital content for TiendaMia, web assets, and ad campaigns. Contributed to 360° creative campaigns including TV ads and radio productions for clients such as Hyundai, Alimentos Centenario, Samsung, and TiendaMia.